In the present day, Private Labeling own products is simple and painless, even for new small businesses or startups. The easiest way to have your own branded product is to print your company logo on the product & packaging, and China has an incredibly wide array of suppliers for that, all offering all sorts of solutions for product packaging.
Why use private labeling?
Private labeling works best when used to improve the value of other goods. Trying to increase profit margins with something generic goods can damage your reputation and frustrate customers. So, use private labeling to give yourself more control over the quality of the goods you are selling and make charging a higher price point justified.
As one of the most profitable eCommerce business models out there, private labeling can help you control customer service, as you take ownership of the unboxing experience. Having control over product details, branding, packaging, quality control, and price point, you can purchase something you are proud to sell and believe in.
- No manufacturing experience required: Since the factory will take full responsibility for the manufacturing process from start to finish, you really do not need any previous manufacturing experience to start. Plus, the factory often has suppliers with whom they have formed a long working relationship, so they can produce goods far cheaper than you ever could.
- Customize goods: A major advantage of private labeling is that you will easily be able to adjust the product you want to make. From color changes to different types of materials, communicate with your manufacturer and create bespoke goods for your business.
- Customer loyalty: A key advantage of private labeling is creating loyal customers who love your brand. Branding through private labeling will help you build trust and popularity as an online retailer. Customers will start to seek out your branded goods and form an attachment to your company.
- Improve profit margins: By using private labeling, you can often increase your sales and profit. Rather than buy products that are already made or branded, use a private label to save yourself money. Manufacturing goods to your own requirements works out a lot cheaper than buying branded, ready-to-sell products. You can also add new and innovative features to an existing item to make it more desirable and valuable to a customer.
- Exclusivity: You will have the exclusive rights to sell the product when you choose to work with a private labeling manufacturer. So, position yourself above the competition and create goods that are in demand and made to a high standard.
Why Do You Need Customized Packaging?
Most sellers who import OEM (unbranded products) from China do not use any form of custom design packaging. But, by using simple customized packaging, you can create your own branding. All you need to do is get a supplier ready to provide a good quality product, print your logo on the packaging,g and stick it into the box!
Many suppliers do not give a hoot about packaging. Sometimes, these products and these suppliers are even sold with someone else’s company info and logos on the box, suppliers do not really care. This is because Chinese suppliers offer other customers’ packing design, and do not care or understand about the information printed on the box. You could end up selling your product under someone else’s brand.
Other times, the factory just uses plain and unoriginal packaging, making your product look dull and uninteresting. By spending a few pennies, you could have an attractive, interesting private label product your customer would appreciate and remember. This would also help in differentiating your product from your competitors’, even if you both bought from the same Chinese suppliers.
Is Customized Packing Expensive?
The biggest misconception is that printing your own packaging is expensive and you need a huge order or MOQ to do it. If you think about it, China makes almost all the world’s products it makes sense that they also make most of the world’s packaging. While it is true the more you order, the cheaper it gets,s its does not mean you cannot just buy 100 units.
Most of the time, I just get the supplier to give me box dimensions and head off to Fiverr to get a design made, and the supplier’s packaging people will handle the rest.
See how simple that was!
Why Do You Need Customized Carton Boxes?
Most of the time this would be handled by the supplier or factory, but I am adding it just in case they somehow overlooked or dropped the ball on this.
The carton box is what all your nice, brand-new, newly packaged products go into. Most of the time, the supplier or factory will get this custom-made to order to give your products a tight fit! Yes, you want this because when you pay for shipping, you are also paying for any empty space left in these carton boxes! Also, you need to make sure you are getting the 5-ply packing carton boxes!
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